About Clean St. John’s

Clean St. John’s is committed to inspiring community pride and action for a clean and beautiful St. John’s. To protect and restore our urban surroundings through community involvement and to instill a greater sense of pride and ownership for our city streets, parks, and trails. The mandate of Clean St. John’s is to create and promote a litter-free city through action, advocacy, education, and the recognition of citizens, businesses and organizations who take pride in their city.

Clean St. John’s started as St. John’s Clean and Beautiful, a committee of citizens concerned with the beautification of the downtown core. The organization was incorporated as a non-profit as a result of a resolution adopted by St. John’s City Council on April 8, 1991. As a city-wide program, co-ordinating efforts to reduce litter and organize beautification projects, the volunteer Board of Directors aimed to create a spirit of pride in our city, with a goal of St. John’s becoming one of the most attractive cities in North America.

For over 25 years, Clean St. John’s has been committed to creating public awareness, inspiring accountability, and involving the community in the cleanliness and beauty of our city. The dedicated promotion of working together and encouraging individual responsibility has made this happen. This, in turn, has fostered economic investment, increased property values, and contributed to safety and order.

In recent years, the organization has taken a more direct marketing and increased advocacy approach and has become the conscience for a cleaner St. John’s through community cleanups, continued beautification throughout the city, and active outreach and education campaigns in schools.

Our Mandate

For over 25 years, Clean St. John’s has been committed to creating public awareness, inspiring accountability, and involving the community in the cleanliness and beauty of our city. To achieve this, we focus on four main pillars:

Action

Through our many initiatives, we take action to prevent and reduce litter, beautify our city and improve attitudes that will lead to a cleaner St. John’s.

Advocacy

We advocate for a clean and beautiful city that is free from litter and unwanted graffiti and tagging.

Education

We believe an educated community that is well versed in the damage caused by litter and unwanted graffiti is best positioned to solve these problems now and in the future.

Recognition

We recognize the contributions of the many organizations, businesses and citizens who take action to support a clean and beautiful city.

Our Committees

Litter Prevention and Beautification Committee

The Litter Prevention Campaign Committee handles the advertising implementation of our Litter Prevention Campaign. This committee coordinates the Traffic Box Art Program. This initiative hires local artists to paint murals on traffic control boxes found at intersections throughout the city. Each year citizens and visitors are exposed to the creative work of local artists enhancing civic pride and beautification.
MEMBERS
  • Chair – Gary Burt
  • Member – Natalie Langor
  • Member – Janet Rideout
  • Member – Karen Hickman

Youth Engagement Committee

The mission of the Youth Engagement Committee is to foster awareness among youth about issues related to litter, graffiti, and the environment; and to inspire pride and action for a clean and beautiful St. John’s. Youth programs include:
MEMBERS
  • Chair – Lilia Jackman
  • Member – Kelly Kenny
  • Member – Terry Hewlin
  • Member – Karen Hickman

Graffiti Management Committee

This committee oversees the Clean St. John’s Graffiti Management Plan and seeks to support graffiti art and other street art that adds vibrancy and artistry to our streets while balancing the need to eliminate graffiti vandalism, which can have a detrimental impact on property owners and neighborhoods.
MEMBERS
  • Chair – Karla Connolly
  • Member – Councillor Deanne Stapleton
  • Member – Karen Hickman

Funding and Partnership Development Committee

This committee focusses on funding and partnership development. They develop and execute an annual fundraising and partnership plan, identify, solicit and steward financial support from individuals, foundations, corporations, and government, develop and maintain ongoing relationships with major donors and develop and monitor proposals, grant applications and reports.
MEMBERS
  • Chair – Gerald Bradbury
  • Member – Ryan Noftle

Cigarette Butt Committee

Our plan is to establish a Zero Cigarette Butt Pilot Program to run for nine (9) months in the downtown core of St. John’s, NL. We will install 25 ashtray cylinders, manufactured by the company TerraCycle, along select downtown streets. Once installed, we will ensure all stages of the project, from the collection of butts to sending back to TerraCycle to be recycled, to reporting on our successes.
MEMBERS
  • Chair – Karla Connolly
  • Member – Gerald Bradbury
  • Member – Lilia Jackman
  • Member – Monica Moody
  • Member – Ryan Noftle
  • Member – Janet Rideout
  • Member – Gary Burt
  • Member – Natalie Langor
  • Member – Janine Piller
  • Member – Karen Hickman

Marketing and Communications Committee

The purpose of the Marketing and Communications committee is to create overall marketing and communications strategies and plans for Clean St. John’s, develop policies and procedures, manage advertising and promotion, develop and maintain website content, and manage all public and media relations activities. This committee supports the work of all other committees and working groups.
MEMBERS
  • Chair – Janet Rideout
  • Member – Ashley Burke
  • Member – Ashley Russell
  • Member – Sharon King
  • Member – Karen Hickman