New Brand Name and Logo [April 2014]

St. John’s Clean and Beautiful is now Clean St. John’s. Our fresh new name and logo are part of our efforts to refocus on our mandate to create and promote a litter-free city.

“Our work hasn’t changed. We will continue to coordinate the annual Spring Clean-Up, the beautiful Traffic Box Art Program, and our various youth initiatives, among others,” says Michelle Eagles, Chair of Clean St. John’s. “We just have a brand new look that pulls all of our initiatives under one name and helps us deliver our important message to the public, especially through digital and social media channels.”

The City of St. John’s has been a long-time supporter of our work and Councillor Dave Lane represents the City on our Board. “Clean St. John’s has been working to help our community show pride in the City of St. John’s for almost thirty years,” said Lane. “I believe this brand refresh reflects a reinvigorated effort to keep our city clean and beautiful.”

Our new website is and we can also be found on facebook at and on twitter @cleanstjohns. Drop by to like and follow us. We think you’ll like where we’re headed!

Clean St. John’s is a voluntary non-profit organization committed to creating and promoting a litter-free city. We are dedicated to the promotion of community partnerships and individual responsibility that leads to improving the quality of life and contributing to a healthier environment for the residents of St. John’s.

Don’t Trash our City. Pick Up For It.

Media contact: Karen Hickman, Executive Director, St. John’s Clean and Beautiful 709-570-0350,